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Browsing by Author Wellman, Neil

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Issue DateTitleAuthor(s)
2010The employability attributes required of new marketing graduatesWellman, Neil
2012Investigating academic malpractice within an MBA Marketing moduleWellman, Neil; Fallon, Julia
2010The movie industry - A Risky Business: An investigation of the success factors of Blockbuster movies. An analysis of the factors that influence a movie's box office success with particular reference to what other filmmakers can learn from director James Cameron's world beating movies Avatar and TitanicWellman, Neil; Guttler, Nadine
2010Relating the curriculum to marketing competence: a conceptual frameworkWellman, Neil
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