An analysis of the development and progression of tennis within the area of Bristol
University of Wales Institute Cardiff
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The study aimed to determine the key points in the development and progression of tennis with specific reference given to Canford Park City Tennis Club and Kings Lawn Tennis club. In doing so, the research has uncovered that tennis is potentially a high affluent sport, but with new ideas and initiatives the future looks encouraging for British tennis. The methodology design was split into two sections, a secondary analysis section and a primary research section. The secondary analysis involved the interpretation and extracting of statistical figures in relation to participation and trends in understanding the movements in tennis over the years. The primary research section involved the qualitative methods of interviews from four different perspectives of the Bristol tennis society. The collecting of post codes from the members of Canford Park CTC and Kings LTC were used to underpin socio-demographic views of tennis in establishing if tennis is still an affluent sport. Finally, a tennis club survey analysis was performed on the two selected clubs in comparing facilities, coaching programmes, costs and location. The results show that many factors contribute to sports development, especially in tennis due to the effects of external factors. A new tennis development model was designed taking into consideration key points and influences. The model was adapted from Eady’s (1993) and Cole’s (2002) management of change model, to illustrate the modernisation that British tennis has undertaken. The overall conclusion encourages the fact that tennis is on the up, with positive changes throughout, aiming to widen the base of the grassroots of participation. However, even after new initiatives, the reform and decentralizing of the LTA and the linking with the local authority of Bristol, Sport England and government partnerships, tennis at present still has a strong existence in an affluent area of sport. The research does suggest that it is slowly moving away from this type of culture and is helping to tackle critical government agendas through the use of sports development initiatives.
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