A CRITICAL INVESTIGATION INTO THE KEY FACTORS AND CHARACTERISTICS OF AN EFFECTIVE CORPORATE EVENTS TEAM

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Author
Baker, Carys Leah
Date
2018Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
The aim of this dissertation is to critically evaluate the essential key factors
and characteristics of a corporate events team, focusing on live large-scale
events. A review of the current literature was necessary, to find an extensive
proportion written on the production and planning processes of corporate
events, although little directly related to the necessary individuals and teams
required to undertake a role in the industry.
To complete this study, the author constructed primary research through the
use of semi-structured interviews with six employees at various levels of
profession, from a live brand experience agency, who specialize in large-scale
corporate events. Qualitative research had been chosen due to its beneficial
qualities such as the in-depth responses from participants. It was vital to
undertake this primary research with industry professionals to gain clear,
relevant data that can be used by event company recruiters, or those
individuals who desire a career within the field, and assess factors they may
need in order to pursue it. A theoretical framework had been created
considering all of the research found, both primary and secondary. The
framework is to assist event recruiters when hiring new employees, by
allowing them to ensure the candidates possess the relevant experience,
skills and attributes.
The main findings of the study found the key skills and characteristics that
each event employee should possess in order to succeed in the events
industry. The primary research also found that experience is the most vital
factor for any candidate to have, this allows them to assess the event working
environment and establish if it is the correct path.
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