A CRITICAL INVESTIGATION INTO THE KEY FACTORS AND CHARACTERISTICS OF AN EFFECTIVE CORPORATE EVENTS TEAM

Abstract

The aim of this dissertation is to critically evaluate the essential key factors and characteristics of a corporate events team, focusing on live large-scale events. A review of the current literature was necessary, to find an extensive proportion written on the production and planning processes of corporate events, although little directly related to the necessary individuals and teams required to undertake a role in the industry. To complete this study, the author constructed primary research through the use of semi-structured interviews with six employees at various levels of profession, from a live brand experience agency, who specialize in large-scale corporate events. Qualitative research had been chosen due to its beneficial qualities such as the in-depth responses from participants. It was vital to undertake this primary research with industry professionals to gain clear, relevant data that can be used by event company recruiters, or those individuals who desire a career within the field, and assess factors they may need in order to pursue it. A theoretical framework had been created considering all of the research found, both primary and secondary. The framework is to assist event recruiters when hiring new employees, by allowing them to ensure the candidates possess the relevant experience, skills and attributes. The main findings of the study found the key skills and characteristics that each event employee should possess in order to succeed in the events industry. The primary research also found that experience is the most vital factor for any candidate to have, this allows them to assess the event working environment and establish if it is the correct path.