An evaluation of the extent to which expatriates immerse themselves in to new cultures: Case study of Japan

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Author
Bee, Dayna May
Date
2018Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
The purpose of this study is to analyse to what extent expatriates immerse themselves
in to an unfamiliar culture, specifically in Japan. The literature explored expatriation,
culture, Japan, cultural awareness and challenges of immersion. Using the provided
literature review discovered a gap within the knowledge on expats immersing in
unfamiliar cultures and to what extent they do when they relocate somewhere new.
The study will focus on whether the expatriates have interacted with Japan, made an
effort with the country and culture, what Japan is like as an expatriate destination and
the participants opinions on immersion.
The investigation was completed through the use of a questionnaire to gather primary
data to evaluate and achieve the aim and all objectives and furthermore come to a
conclusion concerning the research question. The questionnaire intended to discover
whether expats networked and integrated with Japan and the inhabitants, if they tried
to adopt and learn about the country and culture, the importance of integrating in the
Japanese culture and whether they immersed, how and why.
The questionnaires supported ideas from the literature review about the importance of
immersing to the new culture and contradicted Osberg’s model of adaptation,
believing culture shock was the main phase of adopting a new culture. The study
found that expats want to be able to immerse in to the Japanese culture and that
majority do without being able to further extend their immersion due to the language
barrier. Although, it was speculated that some expatriates are ethnocentric, believing
their culture is more superior, which is why some were not bothered to immerse and
ignored the culture.
The researcher suggests further research must be applied to whether the barrier to full
immersion, such as language barrier as stated previously, prevents expatriates to fully
immerse or whether not knowing a language entirely can still be consider as
immersion.
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