An investigation into how micro enterprises in Torfaen utilise social media and its analytics for customer relationship management (CRM)
Cardiff Metropolitan University
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The author would like to express his gratitude to the project supervisor Stuart McNeil for his assistance during the projects planning and implementation. His guidelines, expertise and encouragement proved to be a major help. The author would secondly like to acknowledge the micro enterprises and individuals who participated in the interviews as they gave their time to participate in the interview stages. Further acknowledgments are made to the authors family. To his father his sister who helped to proof-read this document and provide recommendations and advice based on their previous experience in academic writing. Finally, his mother and nan who provided their support and encouragement throughout the projects course. The dissertation proved to be the biggest challenge of the authors academic career and would have proven to be diffcult without the support of all the individuals listed above.
Business Information Systems.