An investigation of how independent restaurants in Cathays use social media to attract student consumers
Jones, Holly Nicola
Cardiff Metropolitan University
MetadataShow full item record
The main aim of this study is to investigate how independent restaurants in Cathays use social media in order to attract the student market. This study examines five independent restaurants located in the heart of Cathays, and looks into the social media marketing strategies that they currently use to entice students to visit. Furthermore, the study examines existing literature to establish the importance of social media marketing for local restaurants.
Business Information Systems
Showing items related by title, author, subject and abstract.
An investigation into the effect TripAdvisor is having on the restaurant industry and consumer perception in South– East Wales Jones, Rose (Cardiff Metropolitan University, 2015)The aim of this research project was to investigate how the views and opinions that a consumer has on a restaurant is effected by Trip Advisor in today’s society in South East Wales. The website was founded 15 years ago ...
Hameda, Abdulaziz Ahmed (Cardiff Metropolitan University, 2015)The purpose of this project is to highlight the need for developing a mobile app and highlight the work stages of the development process. This app is specially designed to help the new students at Cardiff Metropolitan ...
Botsford, Hannah (Cardiff Metropolitan University, 2017-04)This dissertation discusses the depletion of the planet’s marine ecosystems and how it has been a rapidly increasing problem for the fishing industries and the growing demand for seafood by consumers. The topic was chosen ...