Virtual Reality & Augmented Reality: The Future of Events Management
Cardiff Metropolitan University
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The nature of this research is to understand the impacts to which virtual and augmented reality have on the consumer experience attending entertainment events. The researcher has set out to explore the range of entertainment events that implement this type of technology and the impact this has on the consumers opinions. They begin the following research providing an introduction to the research’s topic, presenting the reader with the basic knowledge needed in order to follow the dissertations research. A critical review of the literature is provided in order to allow scope detail on the chosen topics of consumer experience, event typologies and virtual and augmented reality. A clear presentation of the researcher’s primary data collection is shown, providing the reader with a selection of findings and discussions, including raw data analysis. The researcher then summarises the whole dissertation, providing clear explanation as to how each objective has been met, limitations the researcher personally faced, over all key findings and recommendations for future research.
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