Bright spots, physical activity investments that work: Beat the Street

Abstract

Programme card

Country/locality

United Kingdom, Europe (Austria, Greece, Ireland, Italy & Poland), United States, Canada, and Shanghai.

Target population

Primary focus: the physically inactive and those from socioeconomically disadvantaged groups. However, the programme is open to all members of the public.

What modes/types/domains of physical activity does the programme promote?

Walking, cycling and running through active travel, recreation and exploration of the local, outdoor environment.

Which of the seven best investments the programme addresses?

Four of the seven best investments: communication and public education; education; community-wide programs and sport and recreation.

What sectors does it involve?

NHS, public health, transport, education, physical activity and sport, workforce and nature. The aim is to get the whole community engaged.

Estimated programme reach

Since 2011, the programme has engaged 877,409 participants, with over 300,000 people taking part in consecutive years in 2016 and 2017.

What is special about this programme?

The programme uses online, print and face to face engagement to affect behaviour change and help people sustain that change.