Older adult consumers’ attitudes and perceptions of risk, control and responsibility for food safety in the domestic kitchen
Evans, Ellen W.
International Association for Food Protection
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Although vast consumer food safety knowledge and self - reported data exist , there is a lack of attitudinal data detailing perceptions of risk , control and responsibility. Such data relating to vulnerable groups, including older adults, are particularly lacking. P erception determination is essential i n consumer food safety research to facilitate a comprehensive in sight to cognitive factors that may impact behavior ; previous research indicate a relationship between food safety perceptions and behavior . Perceptual data can inform the development of targeted food safety educational interventions. This study aims to ascertain older adult consumers’ cognitive perceptions regarding food safety. Older adults (≥60 years) ( n =100) participated in a computer assisted personal interview to determine perceived risk , control and responsibili ty of food safety . A lthough aware of the potential severity of foodbor ne illness, the association of foodborne illness with domestic food preparation may be underestimated. Significant differences were determined between perceived ‘ personal ’ risk, control and responsibility, compared with ‘others’ ( p <0.001) . Older adults per ceived ‘ themselves ’ to have lower levels of risk than ‘ others ’ suggesting perceptions of optimistic bias and personal invulnerability. Perceived greater levels of ‘personal’ control and responsibility, compared to ‘ others ’ , suggest perceptions associated w ith illusion of control. Correlations were determined between personal perceptions of risk, control and responsibility ( p < 0.05) , w hereby low levels of risk correlated with high levels of control. Those aged ≥ 80 years, perceived higher level s of risk, and lowe r level s of control and responsibility. Cumulatively, older adult consumers demonstrate perception s of invulnerability, optimistic bias and illusion of control regarding food safety. Such perceptions may undermine educational attempts. Food safety mess ages for this audience need to be tailored to overcome such perceptions.
Journal of Food Protection;
Evans, E.W. and Redmond, E.C. (2019) 'Older Adult Consumers' Attitudes and Perceptions of Risk, Control, and Responsibility for Food Safety in the Domestic Kitchen', Journal of Food Protection, 82(3), pp.371-378
Article published in Journal of Food Protection available at https://doi.org/10.4315/0362-028X.JFP-18-357
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
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