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Gambling Sponsorship and Advertising in British Football: A Critical Account

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Author
Jones, Carwyn
Pinder, Robyn
Robinson, Gemma
Date
2019-02-27
Acceptance date
2019-02-11
Date Deposited
2019-04-09
Type
Article
acceptedVersion
Publisher
Taylor and Francis
ISSN
1751-133X
1751-1321
Metadata
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Abstract
Problem gambling is a growing public health issue in the UK. In this paper, we argue that football plays a problematic role in the promotion and normalisation of gambling. Given that sport broadcasts offer gambling (and alcohol) companies a loophole to avoid the post-watershed guidelines, children and young people are also exposed. By marketing gambling in general and to children in particular, football contributes to an increase in the overall ‘amount’ of gambling in society. In turn, this contributes to an increase in the prevalence of problem gambling (including gambling disorder) and all the associated harms. Furthermore, we argue that a significant amount of gambling profits come from problem gamblers. Therefore, football benefits from, and contributes to, the addictive consumption of gamblers.
Journal/conference proceeding
Sport, Ethics and Philosophy;
Citation
Jones, C., Pinder, R. and Robinson, G. (2019) 'Gambling Sponsorship and Advertising in British Football: A Critical Account', Sport, Ethics and Philosophy, pp.1-13. DOI: 10.1080/17511321.2019.1582558.
URI
http://hdl.handle.net/10369/10403
DOI
https://doi.org/10.1080/17511321.2019.1582558
Description
Article published in Sport, Ethics and Philosophy on 27 February 2019, available at: https://doi.org/10.1080/17511321.2019.1582558.
Rights
http://www.rioxx.net/licenses/all-rights-reserved
Sponsorship
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
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