E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry
Institute of Electrical and Electronics Engineers (IEEE)
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Marketing plays an extremely significant role in the success of any business. In the hospitality and tourism industry, marketing is a key tool to introduce various destinations to customers and attract them to visit a place or stay in a particular hotel. The forms of marketing have considerably evolved during the past decades owing to enhancements in technology.
Shabani, N., Munir, A. and Hassan, A. (2019) 'E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry', IEEE Potentials, 38(1), pp.43-47. DOI: 10.1109/MPOT.2018.2850598.
Article published in IEEE Potentials, available at: https://doi.org/10.1109/MPOT.2018.2850598.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))