The influence of menu design, menu item descriptions and menu variety on customer satisfaction: A case study of Egypt
Date
2017-07-11Acceptance date
2017
Type
Article
Publisher
SAGE
ISSN
1742-9692
Metadata
Show full item recordAbstract
This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction studies in restaurants have not emphasized menu attributes, despite menus being critically important restaurant products. To date no study has investigated the relationship between menu attributes and customer satisfaction. Multiple regression analysis of the data indicated that menu design, menu item descriptions, and menu variety were significant predictors of customer satisfaction. The study’s findings will be beneficial for educators, students in hotel management programs and practitioners to better understand the complex association between menu attributes and customer satisfaction.
Journal/conference proceeding
Tourism and Hospitality Research;
Citation
Baiomy, A.E., Jones, E. and Goode, M.M. (2017) 'The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt', Tourism and Hospitality Research, 19(2), p.213-224. DOI: 10.1177/1467358417708228.
Description
Article published in Tourism and Hospitality Research on 11 July 2017 (online), available at: https://doi.org/10.1177/1467358417708228.
Sponsorship
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
Collections
Related items
Showing items related by title, author, subject and abstract.
-
Attaining High Levels of Customer Satisfaction and Customer Retention through Relationship Marketing in the Bulgarian Steel Industry
(University of Wales, 2010)Relationship marketing has been actively discussed by many scholars as an important determinant of attaining high customer satisfaction and customer retention in today’s high competitive global environment. Both are often ... -
How the Online Service Influences Customer Satisfaction Within the Banking Sector in UAE: A Comparative Study Between Management and Customer Perspective
(Cardiff Metropolitan University, 2017)The technological advancements have led to conception of novel services for the benefit of customer, with internet banking being one of such services. The internet banking services have been introduced by banks to assist ... -
Natural gas competitiveness, customer satisfaction and gasification level: the case of Misia and Dobrudja regions, Bulgaria.
(Cardiff Metropolitan University, 2012)The main rationale is to understand the role that natural gas plays in the energy sector in Bulgaria. The level of gasification is strictly correlated with the real competitiveness of this fuel with others fuels and is ...
