The influence of menu design, menu item descriptions and menu variety on customer satisfaction: A case study of Egypt
Author
Baiomy, Ahmed
Jones, Eleri
Goode, Mark M.H.
Date
2017-07-11Acceptance date
2017
Type
Article
Publisher
SAGE
ISSN
1742-9692
Metadata
Show full item recordAbstract
This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction studies in restaurants have not emphasized menu attributes, despite menus being critically important restaurant products. To date no study has investigated the relationship between menu attributes and customer satisfaction. Multiple regression analysis of the data indicated that menu design, menu item descriptions, and menu variety were significant predictors of customer satisfaction. The study’s findings will be beneficial for educators, students in hotel management programs and practitioners to better understand the complex association between menu attributes and customer satisfaction.
Journal/conference proceeding
Tourism and Hospitality Research;
Citation
Baiomy, A.E., Jones, E. and Goode, M.M. (2017) 'The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt', Tourism and Hospitality Research, 19(2), p.213-224. DOI: 10.1177/1467358417708228.
Description
Article published in Tourism and Hospitality Research on 11 July 2017 (online), available at: https://doi.org/10.1177/1467358417708228.
Sponsorship
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
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