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dc.contributor.authorBaiomy, Ahmed
dc.contributor.authorJones, Eleri
dc.contributor.authorGoode, Mark M.H.
dc.date.accessioned2019-04-09T07:55:59Z
dc.date.available2019-04-09T07:55:59Z
dc.date.issued2017-07-11
dc.identifier.citationBaiomy, A.E., Jones, E. and Goode, M.M. (2017) 'The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt', Tourism and Hospitality Research, 19(2), p.213-224. DOI: 10.1177/1467358417708228.en_US
dc.identifier.issn1742-9692
dc.identifier.urihttp://hdl.handle.net/10369/10410
dc.descriptionArticle published in Tourism and Hospitality Research on 11 July 2017 (online), available at: https://doi.org/10.1177/1467358417708228.en_US
dc.description.abstractThis study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction studies in restaurants have not emphasized menu attributes, despite menus being critically important restaurant products. To date no study has investigated the relationship between menu attributes and customer satisfaction. Multiple regression analysis of the data indicated that menu design, menu item descriptions, and menu variety were significant predictors of customer satisfaction. The study’s findings will be beneficial for educators, students in hotel management programs and practitioners to better understand the complex association between menu attributes and customer satisfaction.en_US
dc.language.isoenen_US
dc.publisherSAGEen_US
dc.relation.ispartofseriesTourism and Hospitality Research;
dc.titleThe influence of menu design, menu item descriptions and menu variety on customer satisfaction: A case study of Egypten_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1177/1467358417708228
dcterms.dateAccepted2017
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionNAen_US
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden_US
rioxxterms.licenseref.startdate2019-04-05
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


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