Do flexible admission systems affect student enrollment? Evidence from UK universities
Author
Massoud, Hiba
Ayoubi, Rami M.
Date
2018-12-28Acceptance date
2018-10-13
Type
Article
Publisher
Taylor and Francis
ISSN
1540-7144
Metadata
Show full item recordAbstract
We reveal the current level of flexible admission systems (FAS) at UK universities, and explore its impact on student enrollment rates. We employ quantitative analysis techniques for data collected and customized from the Higher Education Statistics Agency (HESA) in the UK, during the period 2010–2015. To understand the impact of FAS on student enrollment, six statistical tests were conducted. Based on the level of FAS adopted by universities, we identified four groups of UK universities: very low, low, medium, and high levels of FAS. No robust evidence exists to support claims that universities which apply a higher level of FAS have higher student enrollment. The study results were based only on secondary data collected from HESA, so future studies should be based on other types of data. This paper attempts to cover the missing elements of previous literature and its traditional research techniques.
Journal/conference proceeding
Journal of Marketing for Higher Education;
Citation
K. Massoud, H. and Ayoubi, R.M. (2018) 'Do flexible admission systems affect student enrollment? Evidence from UK universities', Journal of Marketing for Higher Education, pp.1-18. DOI: 10.1080/08841241.2018.1562507.
Description
Article published in Journal of Marketing for Higher Education on 28 December 2018, available at: https://doi.org/10.1080/08841241.2018.1562507.
Sponsorship
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
Collections
Related items
Showing items related by title, author, subject and abstract.
-
A QUALITATIVE THESIS EXPLORING THE VIEWS OF CARDIFF METROPOLITAN UNIVERSITY AND ITS THIRD YEAR BUSINESS MANAGEMENT STUDENTS’ VIEWS OF CARDIFF METROPOLITAN UNIVERSITY’S BRAND
Bennett, Rhian Mari (Cardiff Metropolitan University, 2017-04)This thesis has compared and explored the views of Cardiff Metropolitan University on universities as brands and their own university’s brand identity compared to the view their third year Business Management students at ... -
University-industry interactions: A comparative analysis of the influence of formal and informal university knowledge transfer mechanisms on innovation performance in firms in Ghana
Abdulai, Abdul-Fatahi (Cardiff Metropolitan University, 2018)Knowledge transferred from universities is known to pass through many mechanisms to influence innovation in firms. Nonetheless, research on university knowledge transfer in less developed economies is not readily available ... -
An experiential report: IPA of undergraduate experiences of anxiety, and the help students receive to cope at university
Dare, Kerry Ann (2013)Background and aims: Approximately 450 million people worldwide suffer from a mental health disorder (World Health Report, 2001) and undergraduate students are noted as being a population that are particularly vulnerable ...