A comparison between preference judgments of curvature and sharpness in architectural façades
Author
Ruta, Nicole
Mastandrea, Stefano
Penacchio, Olivier
Lamaddalena, Stefania
Bove, Giuseppe
Date
2018-12-28Acceptance date
2018-12-08
Type
Article
Publisher
Taylor and Francis
ISSN
1758-9622
Metadata
Show full item recordAbstract
Can curvature drive preference, perceived familiarity, complexity, stability and approachability for architectural façades? In this study, we generated four versions of the same reference building, varying only the amount of curvature introduced in the façade. Participants’ judgments were measured using three experimental methodologies. Multidimensional scaling on forced choices showed that the curved façade was the most preferred. Multidimensional unfolding on ranking task showed that the majority of participants expressed higher preferences for the curved façade compared to the sharp-angled and rectilinear ones. Ratings on different psychological variables provided supporting evidence for curvature significantly influencing liking and approachability judgments. Results from image analyses –using a dynamical model of the visual cortex and a model that characterizes discomfort in terms of adherence to the statistics of natural images – matched behavioural data. We discuss the implications of the findings on our understanding of human preferences, which are intrinsically dynamic and influenced by context and experience.
Journal/conference proceeding
Architectural Science Review;
Citation
Ruta, N., Mastandrea, S., Penacchio, O., Lamaddalena, S. and Bove, G. (2019) 'A comparison between preference judgments of curvature and sharpness in architectural façades', Architectural Science Review, 62(2), pp.171-181. DOI: 10.1080/00038628.2018.1558393.
Description
Article published in Architectural Science Review on 28 December 2018, available at: https://doi.org/10.1080/00038628.2018.1558393.
Sponsorship
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
Collections
- Fovolab [41]
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