Augmented Reality Apps for Tourism Destination Promotion
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Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as an innovative technology tool becomes inseparable part of destinations' marketing in different countries across the world. However, the use of AR for marketing purpose in tourism destinations is fully dependent on access and resource availabilities. Hence the effective of AR application in tourism destination marketing remains a subject to detailed and accurate information availability of a particular destination or a region. This chapter draws particular reference to the AR supported ‘Mobile guides' that replaced conventional human tourist guides. The chapter is indebted to AR literature written in the Turkish. Results demonstrate that AR as an innovative technology can be applied for tourism destination promotion.
Rahimi, R., Hassan, A. and Tekin, O. (2017) 'Augmented reality apps for tourism destination promotion. In: Rezaei, S. (ed.) Apps Management and E-Commerce Transactions in Real-Time. IGI Global, pp. 236-251.
Chapter 11 in Rezaei, S. ed. (2017) Apps Management and E-Commerce Transactions in Real-Time, available at: http://dx.doi.org/10.4018/978-1-5225-2449-6.ch011.
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