The influence of online menus on selecting a resort hotel: a case study of Egypt

Abstract

In resort hotels (RHs), customers are effectively a captive audience and may not leave the RH during their stay; thus, online menus are crucial, especially for guests with special dietary requirements. This study aims to measure the influence of online menus on customers’ decision-making relating to RHs’ selection in Sharm El Sheikh city in Egypt. Data collection involved semi-structured interviews and a self-administered questionnaire. This study concludes that an online menu plays a magic role in attracting most customers to choose a particular resort hotel and may encourage customers to switch from one resort to another.