The influence of online menus on selecting a resort hotel: a case study of Egypt
Taylor and Francis
MetadataShow full item record
In resort hotels (RHs), customers are effectively a captive audience and may not leave the RH during their stay; thus, online menus are crucial, especially for guests with special dietary requirements. This study aims to measure the influence of online menus on customers’ decision-making relating to RHs’ selection in Sharm El Sheikh city in Egypt. Data collection involved semi-structured interviews and a self-administered questionnaire. This study concludes that an online menu plays a magic role in attracting most customers to choose a particular resort hotel and may encourage customers to switch from one resort to another.
Baiomy, A. and Jones, E. (2016) 'The influence of online menus on selecting a resort hotel: a case study of Egypt', Anatolia, 27(4), pp.515-525. DOI: 10.1080/13032917.2016.1235594.
Article published in Anatolia on 03 October 2016, available at: https://doi.org/10.1080/13032917.2016.1235594.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))