Show simple item record

dc.contributor.authorBaiomy, Ahmed
dc.contributor.authorJones, Eleri
dc.date.accessioned2019-05-28T09:36:55Z
dc.date.available2019-05-28T09:36:55Z
dc.date.issued2016-09-29
dc.identifier.citationBaiomy, A. and Jones, E. (2016) 'Measuring menu attributes in the international and local resort hotels in Egypt', Anatolia, 27(4), pp.526-536. DOI: 10.1080/13032917.2016.1236282.en_US
dc.identifier.issn2156-6909
dc.identifier.urihttp://hdl.handle.net/10369/10533
dc.descriptionArticle published in Anatolia on 29 September 2016, available at: https://doi.org/10.1080/13032917.2016.1236282.en_US
dc.description.abstractThis study will be the first attempt to examine menu attributes, i.e. menu item descriptions, menu design and menu variety as effective marketing tools for Sharm El-Sheikh resort hotels (SESRHs) in Egypt. Fifteen semi-structured interviews were conducted with Food and Beverage (F&B) Managers and Executive Chefs (ECs). The findings indicate that the sampled RHs replied primarily on restaurants’ service employees to promote their menu items. However, service employees can become disinterested with repeating verbally menu items for every customer. This study suggests a theoretical model of using menu attributes as marketing tools for SESRHs. The present study provides a basis for future research in relation to menu attributes.en_US
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.ispartofseriesAnatolia;
dc.titleMeasuring menu attributes in the international and local resort hotels in Egypten_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1080/13032917.2016.1236282
dc.publisher.departmentCardiff School of Managementen_UK
dcterms.dateAccepted2016-09-10
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionNAen_US
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden_US
rioxxterms.licenseref.startdate2019-05-28
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following collection(s)

Show simple item record