Simulated Environments for Food Packaging Design Assessment
MetadataShow full item record
Using applied retail research, the purpose of this study is to evaluate the viability of using a simulated environment to conduct packaging design validation tests in order to gain deep insights into the ways in which shoppers make buying decisions. The resultant knowledge will provide empirical data on packaging design for Welsh food Small to Medium Enterprises (SMEs).
11th International Conference on Culinary Arts and Sciences 2019: Food and Society;
Lawrence, A., Loudon, G., Gill, S. and Baldwin, J. (2019) 'Simulated Environments for Food Packaging Design Assessment', ICCAS 2019: Food and Society, 27-28 June, Cardiff, Wales.
Conference paper presented at ICCAS 2019, 27-28 June, Cardiff, Wales.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))