A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan
Alrousan, Mohammad Kasim
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Since the internet revolution, internet usage in business environment (e-commerce) has changed the way of doing business in SMEs. It is well known that e-commerce is essential for SMEs in enhancing their competitiveness, productivity, enlarge market and cost reduction. However, Jordan is facing slow adoption of e-commerce by SMEs. This paper reviews the strengths and weaknesses of the major models and theories relevant to technology adoption: technology acceptance model, theory of reasoned action, technology-organisation-environment, diffusion of innovation and Hofstede's cultural dimensions. Also, the literature review shows the most common sequences in level of e-commerce adoption in SMEs: Rao model; Daniel model; Rayport and Jaworski model; Lefebvrea et al. model and leadership typologies. On the bases of these theories and models, a conceptual framework for SMEs' e-commerce adoption level in Jordan is suggested. This conceptual framework can be tested empirically for SMEs in Jordan as well as other Arab countries.
International Journal of Business Information Systems;
Alrousan, M.K. and Jones, E. (2016) 'A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan', International Journal of Business Information Systems, 21(3), pp.269-308. DOI: 10.1504/IJBIS.2016.074762.
Article published in International Journal of Business Information Systems on 18 February 2016, available at: https://doi.org/10.1504/IJBIS.2016.074762.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
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