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dc.contributor.authorLawrence, Abbie
dc.contributor.authorLoudon, Gareth
dc.contributor.authorGill, Steve
dc.contributor.authorPepperell, Robert
dc.contributor.authorBaldwin, Joseph
dc.date.accessioned2019-09-10T08:33:03Z
dc.date.available2019-09-10T08:33:03Z
dc.date.issued2019-09-03
dc.identifier.citationLawrence, A., Loudon, G., Gill, S., Pepperell, R. and Baldwin, J. (2019) 'Geometry vs Realism: an exploration of visual immersion in a synthetic reality space', International Associations of Societies in Design Research Conference, Manchester, 2-5 September.en_US
dc.identifier.urihttps://iasdr2019.org/uploads/files/Proceedings/te-f-1248-Law-A.pdf
dc.identifier.urihttp://hdl.handle.net/10369/10716
dc.descriptionConference paper presented at International Associations of Societies in Design Research Conference, Manchester, 2-5 September.en_US
dc.description.abstractWith the broader aim of using a synthetic reality environment to improve and develop packaging designs for Welsh food Small-Medium Enterprises (SME), two studies were undertaken in a simulated environment to explore the geometry and realism of visual content of supermarket shelves, in relation to psychological variables that correlate with sense of presence. The first experiment compared two types of visual geometry: Linear perspective and ‘Natural’ perspective (using non-linear projection techniques) as well as the realism of the depicted supermarket scene (by comparing a Computer Aided Design (CAD) image versus a photograph). Results from the first experiment showed that the type of image geometry had more of an impact on the sense of presence than the realism of the depicted supermarket scene. A second study was then conducted to test whether a hybrid image of CAD components and a photograph could create a similar sense of presence compared with a photograph alone (because the use of a hybrid image can reduce costs). The results showed that there were no significant differences between the hybrid image and the photograph in terms of creating a sense of presence.en_US
dc.language.isoenen_US
dc.relation.ispartofseriesInternational Associations of Societies in Design Research Conference 2019;
dc.titleGeometry vs Realism: an exploration of visual immersion in a synthetic reality spaceen_US
dc.typeConference paperen_US
dcterms.dateAccepted2019-06-25
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionAMen_US
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden_US
rioxxterms.licenseref.startdate2019-09-10
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


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  • User Centred Design [80]
    The UCD research group is a collaboration between CSAD and PDR with a shared interest in the importance of the prototype as a focus around which ethnographical research methods can be deployed in design praxis.
  • Fovolab [42]
    Fovolab aspires to push the boundaries of understanding perceptual experience – how we perceive and are aware of the world.

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