Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
Shu, Shih-Tung Shu
MetadataShow full item record
Purpose: Customers’ innovativeness regarding services and products affects their purchase behavior. The purpose of this paper is to examine the moderation effect of fitness innovativeness (FI) (domain-specific innovativeness) and duration of stay on fitness customers’ revisit frequency. Design/methodology/approach: This is a quantitative study. The purposive sampling survey method was used to obtain samples from the Taipei Nangang Fitness Center. Data were analyzed by moderated regression analysis. Findings: The empirical results from 192 valid questionnaires that were obtained for data analysis revealed that FI has a positive impact on revisit frequency, and this impact is further increased if an individual is inclined to exercise and to stay longer at the fitness center. Originality/value: A matrix of fitness innovator segments was developed to illustrate the research and managerial implications.
International Journal of Sports Marketing and Sponsorship;
Chang, C.H., Leigh, R., Shu, S.T. and Ma, S.C. (2019) 'Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship', International Journal of Sports Marketing and Sponsorship. DOI: 10.1108/IJSMS-10-2018-0107.
Article published in International Journal of Sports Marketing and Sponsorship on 25 July 2019, available at: https://doi.org/10.1108/IJSMS-10-2018-0107.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
- Sport Research Groups 
Showing items related by title, author, subject and abstract.
Determinants of Innovation Ecosystem in Underdeveloped Areas—Take Nanning High-Tech Zone in Western China as an Example Huang, Xiaojing; Ma, Lei; Li, Rao; Liu, Zheng (MDPI, 2020-11-06)High-tech zones are an important platform for local governments in China to carry out regional collaborative innovation and an important carrier for the construction of a regional innovation ecosystem. The evolution path ...
Whicher, Anna (Cardiff Metropolitan University, 2016)In 2015, 15 of the 28 European Member States had design included in national innovation policy and design action plans were in operation in Denmark, Estonia, Finland, France and Latvia. Design is an approach to problem-solving ...
Whicher, Anna (Universidad do Vale de Rio dos Sinos, 2017-07-27)In 2015, 15 of the 28 European Member States had design included in national innovation policy and between 2012 and 2016, design action plans have been adopted by governments in Denmark, Estonia, Finland, France, Ireland ...