Daily Deals in the Mediterranean Region: A Data Analytics Approach
Minor, Katarzyna Barbara
Middlesex University Dubai
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Daily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through data analysis of individual offers’ attributes, obtained by direct observation of three main hotel-focused DD websites and one review website. The preliminary analysis of the data reveals that specialised DDs are a marketplace for quality hotels that can be considered as a semi-permanent form of a distribution channel. The outcomes challenge the currently established literature by offering a novel perspective and a more in-depth understanding of DDs and their use by the hoteliers as a marketing tool and inventory distribution channel.
e-Review of Tourism Research;
Tomat, L., Bratec, M., Minor, K. and Budler, M. (2019) 'Daily Deals in the Mediterranean Region: A Data Analytics Approach', e-Review of Tourism Research, 16 No.2/3, pp.13-23.
Article published in e-Review of Tourism Research on 01 February 2019, available open access at: https://journals.tdl.org/ertr/index.php/ertr/article/view/314.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))