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dc.contributor.authorTomat, Luka
dc.contributor.authorBratec, Miha
dc.contributor.authorMinor, Katarzyna Barbara
dc.contributor.authorBudler, Marko
dc.date.accessioned2019-09-11T11:22:53Z
dc.date.available2019-09-11T11:22:53Z
dc.date.issued2019-02-01
dc.identifier.citationTomat, L., Bratec, M., Minor, K. and Budler, M. (2019) 'Daily Deals in the Mediterranean Region: A Data Analytics Approach', e-Review of Tourism Research, 16 No.2/3, pp.13-23.en_US
dc.identifier.issn1941-5842
dc.identifier.urihttps://journals.tdl.org/ertr/index.php/ertr/article/view/314
dc.identifier.urihttp://hdl.handle.net/10369/10724
dc.descriptionArticle published in e-Review of Tourism Research on 01 February 2019, available open access at: https://journals.tdl.org/ertr/index.php/ertr/article/view/314.en_US
dc.description.abstractDaily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through data analysis of individual offers’ attributes, obtained by direct observation of three main hotel-focused DD websites and one review website. The preliminary analysis of the data reveals that specialised DDs are a marketplace for quality hotels that can be considered as a semi-permanent form of a distribution channel. The outcomes challenge the currently established literature by offering a novel perspective and a more in-depth understanding of DDs and their use by the hoteliers as a marketing tool and inventory distribution channel.en_US
dc.language.isoenen_US
dc.publisherMiddlesex University Dubaien_US
dc.relation.ispartofseriese-Review of Tourism Research;
dc.subjectanalytics, daily deals, tourism, hotel marketing, distribution channelen_US
dc.titleDaily Deals in the Mediterranean Region: A Data Analytics Approachen_US
dc.typeArticleen_US
dc.publisher.departmentCardiff School of Managementen_UK
dcterms.dateAccepted2019-02-01
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionAMen_US
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by/4.0/en_US
rioxxterms.licenseref.startdate2019-09-11
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


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