Comparing Angular and Curved Shapes in Terms of Implicit Associations and Approach/Avoidance Responses
MetadataShow full item record
Most people prefer smoothly curved shapes over more angular shapes. We investigated the origin of this effect using abstract shapes and implicit measures of semantic association and preference. In Experiment 1 we used a multidimensional Implicit Association Test (IAT) to verify the strength of the association of curved and angular polygons with danger (safe vs. danger words), valence (positive vs. negative words) and gender (female vs. male names). Results showed that curved polygons were associated with safe and positive concepts and with female names, whereas angular polygons were associated with danger and negative concepts and with male names. Experiment 2 used a different implicit measure, which avoided any need to categorise the stimuli. Using a revised version of the Stimulus Response Compatibility (SRC) task we tested with a stick figure (i.e., the manikin) approach and avoidance reactions to curved and angular polygons. We found that RTs for approaching vs. avoiding angular polygons did not differ, even in the condition where the angles were more pronounced. By contrast participants were faster and more accurate when moving the manikin towards curved shapes. Experiment 2 suggests that preference for curvature cannot derive entirely from an association of angles with threat. We conclude that smoothly curved contours make these abstract shapes more pleasant. Further studies are needed to clarify the nature of such a preference.
Palumbo, L., Ruta, N. and Bertamini, M. (2015) 'Comparing angular and curved shapes in terms of implicit associations and approach/avoidance responses', PloS one, 10(10), p.e0140043.
Article published in PLoS ONE on 13 October 2015, available open access at: https://doi.org/10.1371/journal.pone.0140043.
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
Economic and Social Research Council (ESRC, Ref. ES/K000187/1)
- Fovolab 
Showing items related by title, author, subject and abstract.
Are professional footballers becoming lighter and more ectomorphic? Implications for talent identification and development Nevill, Alan; Okojie, Daniel; Smith, Julian; O'Donoghue, Peter; Webb, Tom (SAGE, 2019-03-21)The identification and development of talent is an essential component of modern professional football. The recognition of key physical characteristics of such footballers who successfully progress through talent development ...
Whole-body and multi-joint kinematic control strategy variability during backward rotating dismounts from beam Gittoes, Marianne J.R.; Irwin, Gareth; Mullineaux, D.; Kerwin, David G. (Taylor & Francis, 2011)The aim of this study was to develop insight into the whole-body and multi-joint kinematic control strategy variability associated with the execution of fundamental backward rotating dismounts from beam. Two-dimensional ...
Bridgman, Alex (Cardiff Metropolitan University, 2013)It is widely accepted among archers that holding steady whilst shooting is an integral component of successful performance. Archers resort to different techniques, equipment changes and strength training in an attempt ...