Show simple item record

dc.contributor.authorCuomo, Maria Teresa
dc.contributor.authorForoudi, Pantea
dc.contributor.authorHussain, Shahzeb
dc.contributor.authorTortora, Debora
dc.contributor.authorMelewar, T. C.
dc.date.accessioned2019-12-09T10:52:54Z
dc.date.available2019-12-09T10:52:54Z
dc.date.issued2019-11-29
dc.identifier.citationCuomo, M.T., Foroudi, P., Tortora, D., Hussain, S. and Melewar, T.C. (2019) 'Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption', Sustainability, 11(23), p.6791. DOI: 10.3390/su11236791.en_US
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10369/10867
dc.descriptionArticle published in Sustainability on 29 November 2019, available open access at: https://doi.org/10.3390/su11236791.en_US
dc.description.abstractTaking into consideration the increasing role of sustainability in the luxury industry, our study investigates the role of celebrity credibility, celebrity familiarity, luxury brand value, and brand sustainability awareness on attitude towards celebrity, brand, and purchase intention for sustainable consumption. For this, we explored relationships among these variables to test a conceptual model which is developed using existing knowledge available in academic research on this topic. Data for testing were collected from high-end retail stores in the UK about the world top luxury brands by brand value in 2019, also acknowledged for their major engagement in sustainability. Findings from a survey of 514 consumers suggest that celebrity credibility is a very strong key to increasing purchase intentions of sustainable luxury goods. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are also outlined, and directions for future research are considered too.en_US
dc.language.isoenen_US
dc.publisherMDPIen_US
dc.relation.ispartofseriesSustainability;
dc.titleCelebrity endorsement and the attitude towards luxury brands for a sustainable consumptionen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.3390/su11236791
dcterms.dateAccepted2019-11-26
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionVoRen_US
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by/4.0/en_US
rioxxterms.licenseref.startdate2019-12-09
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


Files in this item

Thumbnail

This item appears in the following collection(s)

Show simple item record