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dc.contributor.authorMinor, Katarzyna Barbara
dc.contributor.authorCarlisle, Sheena
dc.contributor.authorDixey, Louise
dc.date.accessioned2020-03-13T11:01:52Z
dc.date.available2020-03-13T11:01:52Z
dc.date.issued2020
dc.identifier.issn1941-5842
dc.identifier.urihttp://hdl.handle.net/10369/10964
dc.descriptionArticle accepted for publication in e-Review of Tourism Researchen_US
dc.description.abstractThe use of digital technologies is becoming more evident within the tourism industry, however it is characterised by different levels of usage between rural, small and medium organisations versus large, urban ones. This paper reports on findings of quantitative and qualitative research focussing on the mapping of the current digital proficiencies and future digital skills of tourismrelated organisations in Wales. The results show that whilst the highest projected digital skills gaps in 2030 relate to emerging technologies such as AI, AR and VR, more pressing digital needs relate to the use of social media and online marketing. The study identifies lack of need, time and/or budget as main reasons for lack of digital engagement and training.en_US
dc.language.isoenen_US
dc.publisherTexas A&M Universityen_US
dc.relation.ispartofseriese-Review of Tourism Research;
dc.subjectdigital skillsen_US
dc.subjectskills gapsen_US
dc.subjecttraining needsen_US
dc.titleRethinking digital foci-what are the real digital needs of Welsh tourism organisations?en_US
dc.typeArticleen_US
dc.publisher.departmentCardiff School of Managementen_UK
dcterms.dateAccepted2019-10-23
rioxxterms.funderCardiff Metropolitan Universityen_US
rioxxterms.identifier.projectCardiff Metropolian (Internal)en_US
rioxxterms.versionAMen_US
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_US
rioxxterms.freetoread.startdate2100-01-01
rioxxterms.funder.project37baf166-7129-4cd4-b6a1-507454d1372een_US


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