Commercialising Sustainable Energy Research and Development for Small and Medium-Sized Energy Companies
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The aim of this paper is to investigate the commercialisation of sustainable energy research and development for small and medium-sized energy companies. The use of the case study approach has allowed the findings to be intrinsically linked. This has enabled the results to be interpreted ideographically in terms of the case particulars. Information has not been interpreted nomothetically thus ensuring that there are no law-like generalisations inferred. Three case studies have been undertaken in the energy sector and these are reported according to the company background, research and development and conclusions. It is found that an appropriately designed Sustainable Energy business model provides the opportunity to overcome key barriers and challenges to commercialising sustainable energy research and development for small and medium-sized energy companies. The paper indicates that innovative revenue models will enable Sustainable Energy research to be undertaken by small and medium-sized energy companies to maximise their activities.
Sumerianz Journal of Business Management and Marketing
Thomas, Brychan, Murphy, Lyndon, Miller, Christopher (2020) 'Commercialising Sustainable Energy Research and Development for Small and Medium-Sized Energy Companies', Sumerianz Journal of Business Management and Marketing, Vol. 3, No. 5, pp. 46-55
Article published in Sumerianz Journal of Business Management and Marketing available open access at https://www.sumerianz.com/pdf-files/sjbmm3(5)46-55.pdf
Cardiff Metropolitan University (Grant ID: Cardiff Metropolian (Internal))
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