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dc.contributor.authorLoudon, Gareth
dc.identifier.citationLoudon, G. and Deininger, G. (2020). The Importance of Presencing in Creativity, In Gunnlaugson, O. and Brendel, W. (Eds.), Advances in Presencing Volume II: Individual Approaches in Theory U, Trifoss Business Press, pp. 131-154.en_US
dc.description.abstractCreativity needs to thrive inside and across organisations to help address the major global challenges we face. We review some key findings from creativity research and present a new model for creativity where the ideas of presencing play an important role. The LCD model (Listen, Connect, Do) for creativity puts dynamic movement and a person’s state of being at its core. We describe the key features of the model and reflect on the similarities and differences between these features and the core elements of Theory U and presencing. Next, we share our thoughts on practical steps organisations can take to enhance the creativity of their staff and how these steps map to the ideas highlighted in Theory U. Finally, we discuss how Theory U could be extended to incorporate some of the ideas from our LCD model and suggest that presencing could be at the heart of all Theory U activities, whether that is listening, observing, connecting, making, collaborating or reflecting.en_US
dc.publisherTrifoss Business Pressen_US
dc.titleThe Importance of Presencing in Creativityen_US
dc.typeBook chapteren_US

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  • User Centred Design [80]
    The UCD research group is a collaboration between CSAD and PDR with a shared interest in the importance of the prototype as a focus around which ethnographical research methods can be deployed in design praxis.

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