Rockets (Atelier Brückner >>form follows content<<)
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The quoted output refers to one of a series of authored works, all of which are submitted as evidence to support the submission. Medium-sized design agencies do not get the published attention that is available for larger groups (such as Pentagram or Imagination, to use UK examples) or for individual 'star' designers such as Zaha Hadid, Ross Lovegrove or Philippe Starck. This series, which I edit and write, was initiated in 2002 to address this gap. Nine volumes have been published to date. The tenth is due for Christmas 2007. The series is intended for design professionals and design students, and shows its audience the range of work produced by the selected designers and the different approaches to design used by apparently similar groups. The opportunity to me is, in individual volumes, to research and promote interesting work or good design practice. In the series as a whole I can develop a different approach to writing a design monograph in each case, as appropriate to the design philosophy and practice of the chosen design agency. Developing such different approaches is a contribution to the field of design writing in general. The books are researched through interviews with and presentations by the selected design agencies and contextualised in contemporary design thinking. This research also informs other projects (i.e. a forthcoming Design Management book with China Youth Press.) Titles to date: Atelier Bruckner (Stuttgart) Root (London) KMS Team (Munich) Mauk Design (San Francisco) Triad (Berlin) Markgraph (Frankfurt on Main) Navyblue (Edinburgh) D’Art Gruppe (Cologne) Totems (Amsterdam, Stuttgart)
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