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Place-Branding and Product-Branding in a peripheral economy: the case of Wales

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Book chapter (810.2Kb)
Awdur
Clifton, Nick
Dyddiad
2009
Math
Book chapter
Cyhoeddwr
Cuvillier Verlag
Metadata
Dangos cofnod eitem llawn
Dyfyniad
Clifton, N. (2009) 'Place-Branding and Product-Branding in a peripheral economy: the case of Wales' in Benneworth, P., Clifton, N., Doucet, B,. Goebel, C., Hamm, R., and Schmitz, Y. (eds) The Regeneration of Image in Old Industrial Regions: agents of change and changing agents. Gottingen: Cuvillier Verlag, pp 115-136.
URI
http://hdl.handle.net/10369/2594
https://cuvillier.de/de/shop/publications?utf8=%E2%9C%93&query=Place-Branding+and+Product-Branding+in+a+peripheral+economy&commit=%E2%9E%9C
Disgrifiad
Full text added with permission of publisher (26 February 2016).
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  • Welsh Centre for Business and Management Research [295]

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