A comparative critical evaluation of staff retention strategies in leisure facilities cased within the city of Cardiff
University of Wales Institute Cardiff
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The aim of this dissertation was to conduct a comparative critical evaluation of staff retention strategies in Leisure facilities based within the city of Cardiff. Specifically, this research was focused upon the contrasting strategies used by the different managers in leisure centres within the city of Cardiff in order to retain their staff and prevent high staff turnover. The study was specific to public leisure centres within the City of Cardiff and the data was collected from the four managers from different facilities. Semi-structured interviews were used to gather the data to gain an insight into the specific beliefs and viewpoints of each of the four managers. Following this, similarities and differences between the managers in terms of retention, recruitment, development and exit strategies were identified and related to relevant research. Although all four managers stressed the importance of retaining effective staff to improve the organisation, there were limitations within the study. For instance, this study only collected data from the managers point of view and beliefs and feelings of other members of staff were not considered. Furthermore, despite managerial strategies that may be used to retain staff, it is inevitable that employees will leave soon or later. For example, everyone individual has different career aspirations and external factors such as the current economic recession can also affect staff turnover
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