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The Bluetooth Enigma: Practicalities Impair Potential

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Author
Cockrill, Antje
Goode, Mark
White, Amy
Date
2011
Type
Article
Publisher
World Advertising Research Center Limited
Metadata
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Citation
Cockrill, A. Goode, M. and White, A. (2011) The Bluetooth Enigma: Practicalities Impair Potential. Journal of Advertising Research, (51:1), pp 298-312
URI
http://dx.doi.org/10.2501/JAR-51-1-298-312
http://hdl.handle.net/10369/2687
Description
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