The Bluetooth Enigma: Practicalities Impair Potential
Author
Cockrill, Antje
Goode, Mark
White, Amy
Date
2011Type
Article
Publisher
World Advertising Research Center Limited
Metadata
Show full item recordCitation
Cockrill, A. Goode, M. and White, A. (2011) The Bluetooth Enigma: Practicalities Impair Potential. Journal of Advertising Research, (51:1), pp 298-312
Description
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