The Bluetooth Enigma: Practicalities Impair Potential

Cockrill, Antje; Goode, Mark; White, Amy

Author

Cockrill, Antje

Goode, Mark

White, Amy

Date

2011

Type

Article

Publisher

World Advertising Research Center Limited

Metadata

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Citation

Cockrill, A. Goode, M. and White, A. (2011) The Bluetooth Enigma: Practicalities Impair Potential. Journal of Advertising Research, (51:1), pp 298-312

URI

http://dx.doi.org/10.2501/JAR-51-1-298-312
http://hdl.handle.net/10369/2687

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Welsh Centre for Business and Management Research [233]