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dc.contributor.authorAtanasova, Sabina
dc.date.accessioned2011-06-20T12:44:31Z
dc.date.available2011-06-20T12:44:31Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/10369/2733
dc.descriptionMBA Dissertationen_GB
dc.description.abstractThis study aims to investigate the impacts of the current global financial crisis on the automobile retail industry with a focus on Bulgaria. The research utilizes secondary research methods, such as descriptive and historical research, in order to gather statistical information on the levels of automobile sales in Bulgaria and around the world. Primary research methods have also been employed, i.e. questionnaires distributed to representatives of official car dealerships in Bulgaria, in order to collect information about the impacts of the financial crisis on the number of car sales, types of sales and staff motivation. The study analyzed the data through correlation and regression analysis with the purpose of illustrating trends and relationships between the indicators to measure the extent of the impacts. It also investigated the relationship between automobile sales and automobile production globally. Finally, the dissertation provides conclusions and recommendations for the automobile retail industry in Bulgaria.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Walesen_GB
dc.subjectMBAen_GB
dc.subjectINTERNATIONAL UNIVERSITY COLLEGE, SOFIAen_GB
dc.titleThe impacts of the financial crisis on the new automobile retail industry in Bulgariaen_GB
dc.typeThesisen_GB
dc.type.qualificationnameMBAen_GB
dc.type.qualificationlevelMastersen_GB


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