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dc.contributor.authorRogashka, Nevena
dc.date.accessioned2011-06-20T13:20:24Z
dc.date.available2011-06-20T13:20:24Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/10369/2738
dc.descriptionMBA Dissertationen_GB
dc.description.abstractAs the title suggests, this research project examines how light can be incorporated into a brand or a product and how light assists in communicating the brand or product in today’s fast changing market. Through literature survey and a conducted research, the assignment shows light designs of many different landscape architectures, buildings and a variety of products, and proves the contribution of light effects in establishing a relationship between a brand and customers. The project is focused around the idea that through light branding, a product or a brand can gain recognition. With this intention, the research project is to find out the possibility of using light as a branding and design tool.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Walesen_GB
dc.subjectMBAen_GB
dc.subjectINTERNATIONAL UNIVERSITY COLLEGE, DOBRICHen_GB
dc.titleUsing Light as a Branding and Design Toolen_GB
dc.typeThesisen_GB
dc.type.qualificationnameMBAen_GB
dc.type.qualificationlevelMastersen_GB


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