• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Welsh Centre for Tourism Research
  • View item
  • DSpace home
  • Cardiff School of Management
  • Welsh Centre for Tourism Research
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Generation Y and sparkling wines: a cross-cultural perspective

Thumbnail
Author
Charters, Steve
Velikova, Natalia
Ritchie, Caroline
Fountain, Joanna
Thach, Liz
Dodd, Tim H.
Fish, Nicola
Herbst, Frikkie
Terblanche, Nic
Date
2011
Type
Article
Publisher
Emerald Group Publishing Limited
ISSN
1751-1062
Metadata
Show full item record
Abstract
Purpose – The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. Design/methodology/approach – A qualitative approach was adopted using focus groups with young consumers, including images and wine tasting as projective stimuli. Findings – There were significant trans‐cultural similarities between consumption behaviour (sparkling wine is a women's drink, and a separate category from still wine, and that they will “grow into” drinking it) but also noticeable differences (responses to images and colours varied substantially, as did attitudes to price and the particular status of champagne). Research limitations/implications – Research into the behaviour of Generation Y as a cohort needs to take account of cultural as much as generational context. However, as a qualitative study the findings need further quantitative validation. Practical implications – Marketers cannot view Generation Y as a single group; even within countries marketing strategies may need to be refined depending on where a product is being sold. Originality/value – No trans‐cultural study on Generation Y has been carried out to date, nor has their engagement with sparkling wine been specifically explored.
Journal/conference proceeding
International Journal of Wine Business Research
Citation
Charters, S. Velikova, N. Ritchie, C. Fountain, J. Thach, L. Dodd, T H. Fish, N. Herbst, F. and Terblanche, N. (2011) 'Generation Y and sparkling wines: a cross-cultural perspective', International Journal of Wine Business Research, 23:2 (pp161-175)
URI
http://dx.doi.org/10.1108/17511061111143016
http://hdl.handle.net/10369/2745
Description
Full text not available from this repository. The definitive version is available at http://dx.doi.org/10.1108/17511061111143016
Collections
  • Welsh Centre for Tourism Research [161]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    Inter-generational transmission in a minority language setting: Stop consonant production by Bangladeshi heritage children and adults 

    Mayr, Robert; Siddika, Aysha (Sage, 2016-10-16)
    Aims and objectives: The purpose of this study was to gain a better understanding of speech development across successive generations of heritage language users, examining how cross-linguistic, developmental and socio-cultural ...
  • Thumbnail

    Acquisition of British English Connected Speech Patterns in Children with English as an Additional Language: a Comparison of First, Second and Third Generation Migrants 

    Jefferies, Sarah (Cardiff Metropolitan University, 2017)
    Aims and Objectives: The purpose of this study was to gain a better understanding of English connected speech acquisition, specifically vowel reduction, across successive generations of migrants, and examine the role of ...
  • Thumbnail

    Can manipulation of differentiation conditions eliminate proliferative cells from a population of ES cell-derived forebrain cells? 

    Precious, Sophie V.; Kelly, Claire; Allen, Nicholas D.; Rosser, Anne E. (Taylor Francis, 2016-01-11)
    There is preliminary evidence that implantation of primary fetal striatal cells provides functional benefit in patients with Huntington’s disease, a neurodegenerative condition resulting in loss of medium-sized spiny neurons ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator