An evaluation of the potential for a 1920's themed cocktail bar in the city centre of Swansea
University of Wales Institute Cardiff
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This project is focused on discovering the feasibility of setting up a 1920's themed cocktail bar in the City Centre of Swansea, operating under the proposed name of Flapper's. The enterprise project evaluates the key factors required such as; market research, financial forecasts, and future recommendations. The researcher working and visiting Swansea's hospitality industry for over 4 years, has noted the lack of original and individual cocktail establishments, thus seeing the potential for such a venue. Using the knowledge, experience and qualifications of the researcher, it was felt a satisfactory and realistic business plan can be devised. Through the competitor analysis the researcher conducted, it was shown that the location already had a number of late night venues established, but lacked any themed cocktail bars, showing a gap in the market. The secondary research conducted suggested a rise in sales for bars and pubs of 1.7% since 2009. Showing the industry is still growing, and a potential opportunity for Flapper`s to gain a market share. Through the lack of similar venues, the researcher felt Flapper's has great potential to become a successful and renowned business.
BA Enterprise Project
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