"Express Yourself" A feasibility study into the establishment of a parent and young child friendly café in Whitchurch Village, Cardiff
University of Wales Institute Cardiff
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The aim of this project was to conduct a study into the feasibility of opening a parent and young child friendly café in Whitchurch, Cardiff. The name of the café is "Express Yourself". The predominant business aim of "Express Yourself" is to accommodate the needs of all parents/guardians with young children, allowing them to relax and enjoy drinks and snacks. Whilst the predominant business aim is to accommodate the needs of all parents/guardians the café will also focus on supporting breastfeeding in a public food environment. In order to evaluate the feasibility of the café "Express Yourself" both primary and secondary data was gathered to assist with each stage of the project. Primary data collection methods included a focus group and three competitor analysis. Secondary data collection included a review of all literature surrounding the business idea as well as gathering the relevant 2001 census data for Cardiff. Conclusions of the café’s feasibility show that there is demand from the market for child friendly spaces whilst also identifying the need for breastfeeding friendly environments. The Financial forecasts show that the business idea is both feasible and profitable.
BA Enterprise Project
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