An Evaluation of the Feasibility of setting up an Amazon themed restaurant within Cardiff
University of Wales Institute Cardiff
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This enterprise project has been completed in conjunction with a BA Hons Tourism Management and Events degree. This enterprise project has made an evaluation to assess the feasibility of opening an Amazon themed restaurant within Cardiff. Throughout the research project it became apparent that there is currently a gap in the marketplace and that an Amazon themed restaurant would be in demand. This was noticeable through the secondary and primary research. After this was performed a business plan was produced which detailed how the restaurant would fulfil this and how feasible the venture is. The restaurant is seen as feasible which is evident from the financial forecasts for the business and the profits which the business would be due to make. During the business plan a SWOT and competitors analysis was produced which signified where the business would stand in the marketplace. The market is highly competitive but the restaurant would gain advantages through a unique selling point and the marketing means which the business is planning to implement. After the competition of the research and the forming of the business plan a conclusion for the project was developed. An overview is that the project has potential to become established within Cardiff. The business fulfils a need could potentially expand within the future.
BA Enterprise Project
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