An evaluation of an ethical model agency that specialise in the commercial industry, using innovative video casting technology
University of Wales Institute Cardiff
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The aim of this enterprise project was to investigate the feasibility of setting up a commercial modelling agency specialising in video casting technology, located in Wallingford Oxfordshire. This project was constructed against six main objectives to ensure every aspect of the business was identified. To meet these objectives and in order for the author to gain a basic understanding of the current business environment and industry trends the author had to undertake research in all aspects of the proposed business. These included: • Business Set-up Process • Market Study • Competition (SWOT and PESTEL Analysis) • Financial Streams • Legal Requirements Through conducting detailed research in the areas stated above, the author was able to make appropriate decisions in the design and set up process of the proposed business. This enterprise project will provide the information on how to set up this type of business.
BA Enterprise Project