EXAMINE THE MAJOR EFFECTS COMMERCIALISATION HAS HAD UPON ENGLISH FOOTBALL SINCE THE FORMATION OF THE PREMIER LEAGUE AND THE RELATIONSHIP THESE HAVE WITH THE MARKETING OF ENGLISH FOOTBALL CLUBS
University of Wales
MetadataShow full item record
This piece of research aims to examine the major effects that commercialisation has had upon English football since the formation of the Premier League and the relationship these have with the marketing of English football clubs. It assesses the extent of the changes and the implications these have had on all aspects of the game, before discussing the role marketing has played in these changes. The research adopts a theoretical approach, utilising secondary data to examine the research question. It finds that commercialisation has impacted on all areas of the modern game in England, with a number of cases, particularly the impact on fans, being negative. It goes on to suggest English football is heading towards a shift to the North American model of commercialisation which could threaten its popularity and heritage.
BA Enterprise Project
Showing items related by title, author, subject and abstract.
An Investigation into the Impact of Social Media on Fan Engagement within the English Premier League Underwood, Jack (Cardiff Metropolitan University, 2015)Theorists such as McCarthy et al (2014) have argued that football clubs do not manage their online social media presence effectively, due to the fact that they fail to engagement (sic) with their fans in developing a ...
HAS FOREIGN INVESTMENT AND COMMERCIALISATION OF THE PREMIER LEAGUE LED TO A DECLINE IN ENGLAND’S INTERNATIONAL PERFORMANCE? Johnston, Alistair (Cardiff Metropolitan University, 2015)The purpose of this research paper is to critically examine the effect of the creation of the Premier League in 1992 and the impact that this has had on the subsequent performance of the English national team. It will ...
Ayanleh, Abdulbasid (Cardiff Metropolitan University, 2014)Present research focuses on the level of racism in football regarding players and supporters. However, the experiences of racism of Black Minority Ethnic (BME) coaches in football have been limited. There is a high ...