Local leadership for rural tourism development: A case study of Adventa, Monmouthshire, UK
MetadataShow full item record
Using a case study approach, this paper analyses the leadership role of Adventa, Monmouthshire's LEADER+ programme, in promoting followership amongst rural tourism small-scale businesses in Monmouthshire. Adventa is identified as a best practice example of leadership for rural tourism development as a result of their approach to creating competitive advantage for Monmouthshire by working with local rural tourism businesses to promote grassroots rural tourism. This paper focuses on Adventa's leadership role in relation to various tourism projects, through which they promote authenticity and the use of local producers; raise awareness of food miles; attempt to increase linkages to other sectors in the local rural economy and endeavour to promote followership amongst local rural tourism small-scale businesses.
Haven-Tang, C. and Jones, E (2012) “Local Leadership For Rural Tourism Development: A Case Study of Adventa, Monmouthshire, UK” Tourism Management Perspectives, 4, 28-35.
Full text not available from this repository. Follow the enclosed DOI link to the location of the full text.
Showing items related by title, author, subject and abstract.
How has Monmouthshire, being a rural area successfully developed a competitive destination and how can it lead as an example to destinations of a similar scope? Phillips, Courtney Paige (Cardiff Metropolitan University, 2018)The purpose of this study was to analyse how rural destinations can create a competitive destination, despite their lack of stand-out appeal. With the use of Monmouthshire as a case study. With the county having developed ...
Manyara, Geoffrey (Cardiff Metropolitan University, 2005)Poverty is the scourge of many developing countries, including Kenya. The World Tourism Organisation (WTO) upholds tourism as a vehicle for economic development and poverty alleviation (EDPA) in developing countries. Amongst ...
Using Local Food and Drink to Differentiate Tourism Destinations Through a Sense of Place: A Story from Wales – Dining at Monmouthshire’s Great Table Haven-Tang, Claire; Jones, Eleri (Haworth Press, 2006-11-15)The importance of using local food and drink to develop a “Sense of Place,” create a unique visitor experience and differentiate tourism destinations while providing economic benefits to the local community cannot be ...