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dc.contributor.authorHaven-Tang, Claire
dc.contributor.authorJones, Eleri
dc.date.accessioned2012-10-08T07:58:43Z
dc.date.available2012-10-08T07:58:43Z
dc.date.issued2012
dc.identifier.citationHaven-Tang, C. and Jones, E (2012) “Local Leadership For Rural Tourism Development: A Case Study of Adventa, Monmouthshire, UK” Tourism Management Perspectives, 4, 28-35.en_GB
dc.identifier.urihttp://hdl.handle.net/10369/3352
dc.descriptionFull text not available from this repository. Follow the enclosed DOI link to the location of the full text.en_GB
dc.description.abstractUsing a case study approach, this paper analyses the leadership role of Adventa, Monmouthshire's LEADER+ programme, in promoting followership amongst rural tourism small-scale businesses in Monmouthshire. Adventa is identified as a best practice example of leadership for rural tourism development as a result of their approach to creating competitive advantage for Monmouthshire by working with local rural tourism businesses to promote grassroots rural tourism. This paper focuses on Adventa's leadership role in relation to various tourism projects, through which they promote authenticity and the use of local producers; raise awareness of food miles; attempt to increase linkages to other sectors in the local rural economy and endeavour to promote followership amongst local rural tourism small-scale businesses.
dc.language.isoenen_GB
dc.publisherElsevieren_GB
dc.subjectTourismen_GB
dc.subjectRuralen_GB
dc.subjectLeadershipen_GB
dc.subjectFollowershipen_GB
dc.subjectLEADER+en_GB
dc.subjectCompetitive advantageen_GB
dc.subjectMonmouthshireen_GB
dc.titleLocal leadership for rural tourism development: A case study of Adventa, Monmouthshire, UKen_GB
dc.typeArticleen_GB
dc.identifier.doihttp://dx.doi.org/10.1016/j.tmp.2012.04.006
dc.publisher.departmentCardiff School of Managementen_UK


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