A STUDY TO INVESTIGATE THE EFFECTIVENESS OF PERFORMANCE ANALYSIS ON THE OVERALL PERFORMANCE OF A UNIVERSITY NETBALL TEAM, THROUGH THE USE OF MOTIVATIONAL VIDEOS
University of Wales Institute Cardiff
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The purpose of this study was to investigate into the use of performance analysis to see how effective it was on improving performance. A university netball team was followed and recorded through 8 BUCS (British University and Colleges Sport) matches, over a period of ten weeks. The video footage was observed and analysed through Focus x2 and all positive play was highlighted. Using Windows Movie Maker this footage was then used to create a motivational video, including music, slow motion, action replays and other aspects. These videos were shown to the team before every match and at the end of the ten weeks they completed a questionnaire on what they thought about the motivational video and how it helped them in their performance. The questionnaires were analysed using a qualitative technique. The results revealed that all the players found the videos helpful and motivating, both individually and as a team. They also mentioned the strengths and effectiveness of some of the aspects added to the video, such as music and action replays. Although they were positive about the motivational video and were successful in the league, they did also mention how it could be improved and when and how often the videos should be used. For example some players mentioned adding more statistics to the footage so they know how well they did or including some comments from the coach. The implications with this study are that there is very little research into motivational videos and their effect on performance and that not every player is motivated in the same way, so trying to meet the needs of every player is difficult.
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