No time like the present: an investigation into 'time' as a constituent of the creative process
The Design Society
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This paper describes an on-going practice based investigation exploring the ways in which time influences the creative process. The research reveals how time issues have potential to both stimulate and constrain creative thinking and thereby shape generative thought and inspire making processes. A case study is described involving two artist/designer researchers who are currently engaged in a collaborative art making project using a variety of digital tools to support their creative practice. Findings reveal that although advances in digital technology are designed to 'save time' paradoxically the result is frequently an increase in the number of tasks undertaken. The consequence of this is a reduction in the available 'free time' for personal reflection, imagination and heightened sensory awareness in the physical world, which is so vital for creativity and human wellbeing.
Treadaway, C & Smith, K., 'No time like the present: an investigation into 'time' as a constituent of the creative process', Published in the proceedings of the International Conference on Design Creativity, Glasgow,18-20 September 2012, pp. 152-159
We would like to thank the British Academy, Arts Council of Wales, and NAN for their support in making this research possible. Thanks also to Greg and Sylvia Ray for their permission to use the archival photographs.
- Artistic Research 
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