An evaluation to the feasibility of setting up a Bed & Breakfast guest house in Cardiff
University of Wales
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The aim of this project is to evaluate the feasibility of setting up a guest house in Pontcanna, Cardiff, aimed particularly at the Chinese market. A number of objectives were carried out practically to achieve this aim. A literature review was conducted, reviewing the current tourism trends within the Chinese market in the UK and in particular in Cardiff, Wales. Secondary and primary research was undertaken within the UK and China with potential customers in both countries. A comprehensive business plan was completed by using Venture Wales Business Plan template, carrying out the details that required for the feasibility study of the business plan. An analysis and discussion were conducted to analyse the further information of the business plan and recommendations were made in consideration of the further development of the business. Throughout the completion of objectives of the projects, the author is confident that this is not only a feasible and achievable business plan, but this also is just 'right' to the author as a Chinese national who has the capability to set up this type of Chinese marketed guest house.
BA Enterprise Project