Shark Bite: The feasibility of setting up a shark themed fish and seafood restaurant within the area of Cardiff Bay
University of Wales
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The aim of this project is to create and critically evaluate the establishment of a sustainable competitive shark themed eatery capable of high profit margins and duplication across other locations. An introduction will clearly state through the aims and objectives, the steps which the author will have to follow, to make the project feasible. The author will then evaluate the existing literature, along with official government and MINTEL reports, to perform the secondary research about the industry he will be involved in; after that, an executive summary about his business plan will follow, to highlight its most important sections. Thirdly the author will create the business plan, in which information will be provided about the primary market research, the management and the legal and financial parts of the enterprise. A SWOT and PESTLE analysis will also be included, to provide information about the internal and external environment of the business and since the author is aiming on expanding the business too, a set of actions that should be taken for this process have also been addressed. Fourthly, an analysis and discussion will be performed about the processes involved in the business idea and critically evaluate the decisions that were taken, and finally a conclusion will be made about the objectives of the project and if they have been met.
BA Enterprise Project
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