The feasibility study of opening a Burlesque club in the heart of Cardiff
Jones, Gwenno Catrin
University of Wales
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The aim of this enterprise is to create and analyse an innovative sustainable and feasible Burlesque Club in the heart of Cardiff’s entertainment quarter. The club aims to provide the customer with high quality experience with different entertainment to any other club in Cardiff providing them with variety of different live burlesque shows. In order to achieve this, the author set out aims and objectives for the project. These objectives contained of primary and secondary research, 71 questionnaires were collected in order to gain on information on the target market. To gain further information to make sure the business succeed, secondary research was conducted, this was in order to gain further information on the main competitors and investigate into effective location consideration. To ensure that the business would succeed a business plan was created. This plan consisted of a SWOT analysis recognising the strength, weaknesses, opportunities and threats of the business, a financial forecast for the first three years, a marketing plan and legal requirements. By identifying all of aspects of the business plan the author was able to foresee the business being successful. With all research carried out the author found a niche in the market for a burlesque club in Cardiff, which lead the author to believe that the business would become a success. The financial forecast is evidence that the business would be a success providing the predictions of the sales are correct. The author was very keen to produce a successful nightclub/entertainment business as she is very keen performer and socialite.
BA Enterprise Project
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