An evaluation of the feasibility of setting up a nightclub in Cardiff city centre dedicated to providing patrons with the best entertainment.
University of Wales
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The aim of the project was to investigate and study the bar and nightclub industry together with assessing the feasibility of opening a nightclub in Cardiff city centre. The focus on the project was on the ability to start and sustain a successful nightclub specialising in delivering the best entertainment in Cardiff every week. The project that follows will firstly look at the academic literature that surrounds the nightclub industry together with several government policy documents which will form part of the literature review. Secondly an executive summary will precede the contents page and summarise the business venture. To follow the executive summary is the third and most detailed area of the project, the business plan. This provides information on the products and services offered together with marketing channels, financial forecasts, market research and management personal. SWOT and PEST analysis are also used within the business plan to provide an insight on the internal and external environment surrounding the business. The business plan also addresses future developments that the business can research once it has established itself and assessed the market demand. Following from the business plan, an analysis and discussion section of the report will critically evaluate the decisions, actions and processes the author undertook when creating the business plan; this section will also conclude whether the project is feasible or not. Finally, the project will be concluded by addressing whether the objectives of the project have been met.
BA Enterprise Project
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