The International Sports Bar Enterprise - The Feasibility of an American Sports Bar in Cardiff City Centre
University of Wales
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An Enterprise Project was completed in conjunction with a BA (Hons) International Hospitality Management Degree. A feasibility study was carried out for the potential opening of an American Sport Bar in the City Centre of Cardiff. It concludes the cost involved for all the equipment, stock and purchases necessary, the research into location, designs and entire business start up in the form of a business plan. It concludes what potential customers would like to see in this type of business venture, and why people would like to have a dedicated sports bar in Cardiff City Centre. A SWOT Analysis was carried out for the company start up, and also the strengths and weaknesses were identified for the potential competitors, to assess what areas of the business is an advantage in the market and what could be improved for the future. After the completion of much research in the form of a business plan, the financial forecasts show that this business is feasible to operate, and could prove success for expansion within the company’s future.
BA Enterprise Project